In time for Earth Day 2012, Sony Pictures RELEASES FIRST-EVER INDUSTRY PRODUCTION USING COMPLETELY ENERGY-EFFICIENT LIGHTING
Culver City, CA (April 19, 2012) – As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.
“Sony Pictures is committed to making great content with a smaller and smaller energy footprint, and Think Like A Man is a great example of Screen Gems’ continuing tradition of actively reducing the impact and waste of a major feature film production,” says Gary Martin, President, Production Administration, Sony Pictures Entertainment.
Conventional lighting for a motion picture requires a significant amount of energy to run and generates a lot…
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